Internet marketing strategy can be very complex and brand specific when dealing with multi-channel services. Bluewire understands the importancce of clear expectations and results....
Constant communication is key to success, so we establish weekly calls with all of our clients to review current initiatives and time lines....
Once we establish a base for your company and establish goals, Bluewire will put together a formal proposal and Scope of Work (SOW) for your review....
Internet marketing strategy can be very complex and brand specific when dealing with multi-channel services. Bluewire understands the importance of clear expectations and results. In order for us to perform to the best of our ability, we need to learn about your business, past and current marketing initiatives, and future goals. This serves as a great introduction for both companies and allows us to collaborate with you to eliminate gaps and overlaps of work, essentially increasing productivity.
- Product – What products move and when? Are their high margin items that allow you to boost your marketing dollar?
- Target Demographic – Who is your customer and what is their online behavior?
- Competition – Who are your major online competitors and how do they stack up in the vertical?
- Current Analytics – Where is your current website traffic generated?
- Search – What are the top keywords used to find your site on the search engines?
Once we establish a base for your company and establish goals, Bluewire will put together a formal proposal and Scope of Work (SOW) for your review. Then, we will put together a contract including the SOW. From there we will dive into the project initially doing extensive research before implementation.
Constant communication is key to success, so we establish weekly calls with all of our clients to review current initiatives and time lines. Through our client center, each client has access to a project area where they can view documents, spreadsheets, task lists, etc. This makes it very easy to stay organized and on schedule.